Top 20 Best lead generation software and tools in 2023

There is more than one B2B lead generation software on the market. The solution you choose should in shape your business’s desires, develop with your organisation, and assist high-extent lead control efforts. To assist you narrow down your alternatives, we’re sharing a number of the best lead technology equipment of 2023.

1. Zendesk Sell
2. Pipedrive
3. HubSpot Marketing Hub
4. Agile CRM
5. CallPage
6. AeroLeads
7. LeadFuze
8. LeadsBridge
9. OptinMonster
10. Dealfront
11. Sumo
12. Extole
13. RollWorks
14. Salesforce
15. Intercom Convert
16. Keap
17. Ocean.io
18. Zoho CRM
19. Unbounce
20. Leadpages

1. Zendesk Sell

Discover new leads, growth deal gained prices with whole, contextual customer profiles, and customise mass outreach to maximise sales consequences. Zendesk Sell offers built-in sales engagement tools, which include lead gen, prospecting, and enrichment solutions.

Use prospecting or enrichment credit to build out lead lists and automate outreach to streamline your prospecting procedure. Prospecting credit permits users to pick out fresh prospects and upload contextual statistics to their databases. Enrichment credits depend upon existing prospect information to acquire extra information that helps sales.

These CRM functions permit your salespeople to ditch tedious prospecting and administrative duties and get returned to crushing their quotas. Zendesk Sell lets dealers create centered prospect lists for a couple of channels and construct custom templates to create a surplus of leads and have interaction contacts with a personalized touch.

Features

• Prospecting credits
• Enrichment credits
• Email sequencing
• Lead scoring
• Pipeline and lead management
• Bulk outreach
• Power dialer

Pricing

• Team: $19 per agent/month
• Growth: $55 per agent/ month
• Professional: $115 per agent/month
• Enterprise: Starting at $169 per agent/month

*Pricing plans are billed annually.

Free trial: 14 days

2. Pipedrive

Pipedrive is a lead control and CRM platform for income groups that includes pipeline management and code-free development.

If you buy its LeadBooster add-on for an extra $32.50 according to month, you will also benefit get admission to to the Pipedrive prospect database, which makes outbound lead generation simple.

Pipedrive additionally has a mobile income app, making this lead gen software program a feasible answer for touring salespeople. Whether your sales group is hitting the road or sitting in a cubicle, they can communicate to clients through stay chat and acquire potentialities’ records from web bureaucracy and chatbot conversations.

Features

• Pipeline management
• Deal rotting
• Prospecting
• Web forms
• Smart contact data
• Visual contact history timeline
• Lead inbox

Pricing

• Essential: $21.90 per user/month
• Advanced: $37.90 per user/month
• Professional: $59.90 per user/month
• Power: $74.90 per user/month
• Enterprise: $119 per user/month

Free trial:14 days

3. HubSpot Marketing Hub

HubSpot Marketing Hub is a advertising and marketing software program for developing groups. The platform includes a lead control gadget with touch and campaign management features.

The Marketing Hub enables companies capture inbound leads with internet site paperwork, pop-ups, stay chat, and chatbots with their lead seize tool. It additionally offers a free plan with a few constrained lead gen features.

According to HubSpot, the tool also can combine with your selected purchaser dating control (CRM) software, electronic mail device, and customer information platform (CDP).

Features

• Performance metrics
• Pipeline management
• Prospecting tools
• Lead qualification
• Lead nurturing

Pricing

• Free tools: Starting at $0 per month
• Starter: $45 per month
• Professional: $800 per month
• Enterprise: $3,600 per month

Free trial: 14 days

4. Agile CRM

Agile CRM is a patron family members and auto-dialer application for small to mid-sized income and advertising teams.

Sales groups can use Agile CRM to seize and nurture leads. With a user interface, custom workflows, and functionalities like locating unknown e-mail addresses and tracking lead interest on social media, it’s versatile enough for groups to personalize it to their specifications.

Features

• A/B testing
• Automated routing
• Appointment management
• Blended call center
• Call logging
• Dynamic web pop-ups
• Drag and drop landing page designer
• Email finder
• Auto dialer
• Lead scoring

Pricing

• Free: $0 per month for 10 users
• Starter: $14.99 per user/month
• Regular: $49.99 per user/month
• Enterprise: $79.99 per user/month

Free trial: Unavailable

5. CallPage

CallPage is an income call platform for small and medium-sized corporations with outbound lead generation control functions, including vehicle-dialer, live chat, and lead seize.

The platform guarantees automatic callbacks in 28 seconds or less through its click-to-call widget, which makes it viable for clients to instantly receive a call from a business consultant to convert inbound sales leads.

However, as a full-carrier lead seize device, CallPage also offers several additional features that resource in lead generation.

Features

• Lead qualification and distribution
• Sales lead dashboard
• Call list management
• Contact database
• Lead capture
• Automated meeting scheduler

Pricing

• Basic +: $25 per month
• Professional: $129 per month
• Premium: $329 per month

Free trial: 7 days

6. AeroLeads

AeroLeads is an outbound prospect technology application that permits customers to discover non-public and commercial enterprise contact data.

AeroLeads can combine with the CRM of your preference, and also offers a Chrome extension and prospecting plugin to simplify locating phone numbers and e-mail addresses.

Its database presently has greater than 650 million emails and the AeroLeads gadget frequently validates them to lessen prospecting time.

Features

• Pipeline management
• Prospecting tools
• Lead qualification
• Lead capture
• Lead database integration

Pricing

• Free: $0 per month
• Take off: $49 per month
• Climb: $149 per month
• Cruise: $499 per month

Free trial: Available

7. LeadFuze

LeadFuze is a contact finder for salespeople, recruiters, and entrepreneurs. The software program’s automatic lead era system includes features like lead verification and segmentation.

LeadFuze users can regulate filters to carry out a marketplace-based seek and locate hyper-precise leads based on factors which includes industry or variety of personnel. Or, they are able to conduct an account-primarily based search to discover touch info for unique consumer segments.

For instance, salespeople can run a bulk question to discover the emails of all C-degree execs in a specific list of agencies. This frees up your sellers’ time to be cognizance of their pitch rather than list building.

Features

• Prospecting tools
• Contact database
• Lead distribution
• Lead nurturing and qualification
• List-building AI assistant
• Prospect background insights

Pricing

• Scaling: Starting at $147 per month
• Unlimited: Starting at $397 per month (requires annual commitment)
• Custom: Contact sales

Free trial: Available

8. LeadsBridge

LeadsBridge is a lead generation application for advertising groups, shops, financial services, and actual property businesses. It consists of social media advertising and marketing equipment and gives extra than 380 integrations.

These integrations allow agencies to seize leads from various resources and upload that information to the CRM of their preference. LeadsBridge is generally a advertising automation device, helping users with e-mail workflows, lead qualification, and segmentation to assist businesses make the most of inbound leads.

Features

• Lead capture
• Lead nurturing
• Data import/export
• Lead management
• Lead segmentation

Pricing

• Free: $0 per month
• Pro: $29 per month
• Business: Starting from $999 per month (billed annually)

Free trial: 14 days

9. OptinMonster

OptinMonster is an advertising-primarily based lead technology device for small groups, bloggers, advertising and marketing companies, and e-commerce web sites.

The platform offers numerous functionalities that assist businesses flip website traffic into buyers. Some useful gear that fall below the category of lead seize consist of exit cause detection, touchdown page templates, and gamified wheels.

OptinMonster additionally shares its course to achievement and affords the important tools to help clients follow it, too. The platform includes the entirety from landing pages and message personalization with behavior automation to marketing campaign reporting and analytics.

Features

• Prospecting tools
• Lead capture
• Lead segmentation
• Email integration
• Drag-and-drop pop-up builder

Pricing

• Basic: $16 per month
• Plus: $32 per month
• Pro: $49 per month
• Growth: $82 per month

Free trial: Unavailable

10. Dealfront

Dealfront—formerly Leadfeeder—is compliant with the General Data Protection Regulation (GDPR), B2B income prospecting and lead era tool. Its functionalities assist sales and aid teams generate leads and hold their income funnels full of prospects.

The tool has greater than one hundred specific filters to assist salespeople perceive potentialities that fit seamlessly into their target consumer profile. This function then leads customers to complete consumer profiles that offer complete, contextual records that helps sales efforts with out infringing on an character’s proper to privacy.

Dealfront differs from many different solutions because it helps not best outbound lead generation, however also inbound. The lead technology system signals users with income triggers while a strong candidate visits their website or appears within the news.

Features

• Data access
• B2B look-alike recommendations
• Sales triggers
• CRM integrations
• Buyer intent signals
• Web visitor tracking

Pricing

• Basic: $199 per month
• Pro: $999 per month
• Premium: $2,999 per month

Note: All price tiers are billed annually.

Free trial: 14 days

11. Sumo

Sumo is an e-mail marketing device for e-commerce companies that gives integrations for Mailchimp, Shopify, and Campaign Monitor.

The enterprise gives a unfastened e-mail seize device to help salespeople hook up with key selection-makers—even on a decent budget.

Features

• A/B testing
• Subscriber management
• Templates
• Conversion tracking
• Campaign management

Pricing

• Free: $0 per month
• Pro: $49 per month

Free trial: Unavailable

12. Extole

Extole is a cloud-primarily based referral software platform corporations can use to build engagement and advocacy amongst present clients.

Extole commonly assists with inbound lead generation.

Its software program facilitates companies appeal to qualified leads with the aid of incentivizing existing clients to refer buddies and circle of relatives members.

Features

• Advocate management
• Gamification
• Lead engagement
• Analytics/ROI tracking
• Bonus management
• Multi-channel marketing

Pricing

Schedule a demo for pricing information.

Free trial: Unavailable

13. RollWorks

Designed for records technology and carrier industry B2B agencies, RollWorks is an money owed-based totally advertising and marketing (ABM) lead technology platform that offers target market segmentation and marketing campaign personalization gear.

The enterprise can align income and advertising and marketing departments by way of figuring out sales possibilities. It leverages cause information and predictive evaluation to provide salespeople a shortlist of leads that can be converted.

Features

• Collaboration tools
• Engagement tracking
• Data extraction
• Contact management
• Lead qualification

Pricing

• Standard: Contact sales
• Professional: Contact sales
• Ultimate: Contact sales

Free trial: Unavailable

14. Salesforce

Salesforce helps groups manage leads and automates numerous easy obligations. The organisation’s sales and marketing clouds work together to simplify inbound and outbound lead generation.

The Marketing Cloud Account Engagement gear allow sales teams to gather purchaser information from web paperwork, social media, e-mail, or any inbound channel.

For outbound lead generation, sales groups can use the Salesforce CRM to create prospect lists, automate outreach and lead scoring, and direction the first-class possibilities to salespeople.

Features

• Lead management
• Automated lead scoring
• Lead alerts
• Lead routing

Pricing

Marketing Cloud Account Engagement

• Growth: $1,250 per month
• Plus: $2,500 per month
• Advanced: $4,000 per month
• Premium: $15,000 per month

Sales Cloud

• Starter: $25 per user/month
• Professional: $75 per user/month
• Enterprise: $150 per user/month
• Unlimited: $300 per user/month

Note: All price tiers are billed annually.

Free trial: 30 days

Try Salesforce for Leadfoxy.

15. Intercom Convert

Intercom Convert can assist users qualify leads and turn them into clients by means of commencing the doors for engagement through stay chat and chatbot conversations. The Intercom platform supports precise statistics seize and collects details like VIP fame, enterprise, last trial days, and e-newsletter subscription records.

All of this makes guide lead qualification a brief, trouble-free experience.

Features

• Lead generation chatbot
• App integrations
• New lead reports
• Live chat CTA buttons
• A/B testing

Pricing

• Starter: Starting from $74 per month
• Pro: Custom pricing
• Premium: Custom pricing

Free trial: 14 days

Try Intercom for Leadfoxy.

16. Keap

Keap—formerly Infusionsoft—is an electronic mail advertising employer, however additionally offers lead technology equipment that sales groups can implement into their workflows. Businesses can use Keap to automate e-mail campaigns, customize bulk messages, and nurture sales leads until they win the deal.

Some Keap users record that the software is useful for lead era but word some problems with universal capability, customer service, and a steep mastering curve.

Features

• Lead capture forms
• Landing page templates
• Appointment scheduling
• Dedicated business line
• Invoicing
• Payment processing

Pricing

• Pro: $189 per month for two users
• Max: $249 per month for three users

Free trial: 14 days

17. Ocean.io

Ocean.Io’s lead generation software program benefits B2B business conducting outbound income lead prospecting.

The Ocean.Io AI look-alike seek helps corporations find potential customers inside their target audience with the aid of analyzing modern and former customers’ websites. The Ocean.Io AI can then experiment with internet site text for context to verify that a lead is great in shape. If it’s miles, the machine creates an outbound possibility for the sales branch to pursue.

Features

• AI look-alike search
• Machine learning
• Advanced lead filters
• Pipeline management

Pricing

• Essential: Call for a quote (one seat)
• Professional: Call for a quote (up to five seats)
• Advanced: Call for a quote (up to 10 seats)

Free trial: Available

18. Zoho CRM

Zoho CRM’s platform helps organizations seize leads and collect key statistics from e mail advertising and marketing campaigns to pick out extra opportunities.

With Zoho, income groups can collect leads from inbound marketing efforts like web paperwork or thru social listening. Zoho also facilitates users host digital activities for an extra prospecting push.

Along with 800+ integrations and wealthy analytics, Zoho helps enterprise representatives keep tabs on prospects and close greater excessive-earnings deals.

Features

• Sales activity scheduling
• Advanced lead filters
• Lead scoring
• Sales forecasting
• Smart web forms

Pricing

• Standard: $20 per user/month
• Professional: $35 per user/month
• Enterprise: $50 per user/month
• Ultimate: $65 per user/month

Free trial: 15 days

Try Zoho CRM for Leadfoxy.

19. Unbounce

Unbounce is an inbound lead generation touchdown web page builder for businesses, e-commerce, and SaaS agencies. The advertising device facilitates these organizations hold their funnels complete by means of providing landing web page developers, website pop-ups, and sticky bars. It additionally has an AI conversation function to assist dealers perceive conversion possibilities.

If you need an inflow of inbound leads, Unbounce can assist you switch web traffic into income. Use Unbounce to create excessive-conversion touchdown pages for all of your pay-per-click on (PPC), social media, and email advertising and marketing campaigns.

Features

• Customizable templates
• Form builder
• Real-time editing
• Reporting and analytics
• SEO management

Pricing

• Launch: $99 per month for one domain
• Optimize: $145 per month for five domains
• Accelerate: $240 per month for 10 domains
• Concierge: $625 per month for 25+ domains

Free trial: 14 days

20. Leadpages

Leadpages is a touchdown web page builder program for small organizations. Unlike some different prospecting equipment on this roundup, this platform helps SMBs with inbound prospecting, increasing conversion costs with the aid of imparting touchdown page templates and producing income replica with their proprietary AI engine.

Businesses can use the tool to create beautiful touchdown pages, track key metrics, and easily accumulate bills. Leadpages also presents ongoing help to assist users make the most in their purchases by offering live chat help, tutorials, and guides.

Features

• Form builder
• Pre-built templates
• A/B testing
• Lead magnet delivery
• Pop-ups and alert bars
• Automated lead notifications

Pricing

• Standard: $49 per month for one site
• Pro: $99 per month for three sites

Free trial: 14 days

Features of lead generation software

When searching for a lead generation machine, the 5 key functions you have to look out for are prospecting credits, enrichment credit, email sequencing, lead scoring, pipeline management, and lead management.

1. Prospecting credit

Businesses can use prospecting credits to find new leads with none existing touch records to rely upon as a jumping-off point. This income engagement tool is able to producing entirely new leads.

For lead generation technology fulfillment, choose a device that gives prospecting credit to boom the likelihood that you will find qualified leads and the statistics you want to shut deals with them.

Prospecting credit are a key thing of Zendesk Sell Sales Engagement Tools (Reach)—a package deal of useful tools. For example, salespeople can use this tool with the aid of creating a list of organizations they want to pitch and the use of Zendesk to find accurate contact records.

2. Enrichment credits

Sometimes your income crew needs extra statistics to make a sale, and enrichment credits can offer simply that. These credits are also a center feature of the Zendesk Sell Reach tools.

Salespeople can use Reach enrichment credits to fill in any informational gaps and prepare to pitch a service or product.

This may also include locating contact facts for a specific individual, details about a agency and its desires, or different insights that could influence the selection-makers at a commercial enterprise. You don’t need loads to fill in those critical statistics gaps:

• For organization data, enter a commercial enterprise name and a website URL to obtain contact facts.

• To gather additional touch statistics, you most effective need to enter an e mail cope with.

3. Email sequencing

Custom email sequences permit salespeople to attain high volumes of potentialities with out sacrificing personalization.

Email sequences are income-driven messages businesses ship on a preset schedule to connect with modern and prospective customers. Customize electronic mail templates and set computerized emails and follow-ups.

4. Lead scoring

Lean on lead scoring to decide if the prospects you find are a great in shape for your employer and how in all likelihood they may be to make a purchase.

To score leads and offers with Zendesk, upload the maximum vital variables to your commercial enterprise. Some common lead-scoring business regulations encompass:

• Industry

• Lead source

• Website visits

At the cease, you can filter the outcomes to find the hottest leads.

5. Pipeline and lead control

Sales lead and pipeline control work collectively to song a prospect’s progress thru the income funnel as marketing and sales groups paintings in conjunction to shut the deal.

Select a device that offers each features to track prospects as they development via the sales funnel, meet lead qualification standards, talk over with a consultant, and make a buy.

Benefits of using lead generation tools

Lead era software program gives a host of blessings for all corporations. Below, we’ll tell you extra about three key blessings that could undoubtedly impact any company.

• Gain better consumer insights.

• Find greater qualified leads.

• Save time on prospecting and lead management.

1. Gain higher patron insights

Your customers gained’t constantly inform you what they’re questioning. You need to invite the proper questions and acquire the proper facts to higher apprehend their ache factors—and why they’re (or aren’t) shopping for from you.

Lead generation programs allow you to speedy capture more useful information from potential customers, which could assist groups:

• Lean into the functions that human beings like the most.
• Create sales content for different consumer segments.
• Identify key promoting points.

Sales teams can also use a lead technology tool to pick out returning website site visitors and sales leads which are probably to transform, which enables salespeople:

• Identify leads which are likely to transform.
• Personalize messaging and offers.
• Understand the reasons at the back of specific purchase decisions.

The higher you recognize your customers, the higher you could tailor your income pitch and pipeline to their specific needs.

2. Find more qualified income leads

Having extra leads isn’t usually a good thing. More leads manner extra paintings, and if most of your leads are cold or lukewarm, you’ll paintings tougher for smaller returns.

Lead era software makes use of lead scoring to examine purchaser facts and identify the prospects who’re most in all likelihood to buy from you. Lead gen equipment track prospect engagement, personal records, and interactions with your corporation to decide who’s without a doubt really worth your time and effort.

Calculating lead cost helps you to attain out to the high-quality-qualified leads faster whilst you’re still sparkling in their minds. And that sets apart the those who had been simply browsing.

3. Save time on prospecting and lead management

Guesswork drains your resources, wasting precious hours and sources.

Lead generation gives sales reps with the most relevant purchaser statistics so they don’t ought to spend hours discovering leads, and spend much less time chasing after cold leads.

That manner greater time following up on income leads that are a very good suit in your commercial enterprise and possibly to shop for.

How to choose the right lead generation software

The lead Generation tool you select to prospect will depend on several elements. Some elements you must keep in mind whilst deciding on a B2B lead technology software answer consist of:

• Budget: Consider the whole fee of possession (TCO) while deciding on a device to make sure that onboarding or upload-on fees aren’t making the software too expensive in order to see an ROI.
• Needs: Survey your clients and marketers to pick out any present day provider gaps and determine which capabilities paintings properly and which don’t to assure your new software program exams all of the bins.
• Resources: Take stock of your internal assets and the help your lead gen software supplier affords to make certain you have got the entirety you need to enforce the new tool.

Next, decide whether you’ll conduct inbound, outbound, or hybrid lead generation.

If you’re just searching out an inbound lead generation answer, a easy touchdown web page builder or e mail-centric answer may match. However, in case you rely upon outbound lead era to make income, you’ll possibly need a more robust tool like Zendesk Sell to manipulate all your leads.

Outbound lead generation

Outbound lead generation is predicated on income groups to manually discover sales leads and pitch them services or products. It’s a pinnacle method for B2B industries due to the fact the income strategies are powerful with business decision-makers, however B2C income teams also can use it.

Outbound lead technology is greater traditional for B2B income, but it does have a tendency to be more hard work-in depth. Still, it’s a tried-and-genuine approach for gaining attention from folks that otherwise could by no means listen of your product. And with a product in order to save your client money, you’ll be in a high role to make a sale.

With outbound lead generation, you’ll provoke touch with human beings with little to no expertise of your corporation. This includes activities like:

• Cold calling
• Sales prospecting emails
• Direct mailing
• Live occasions

Use tools like income dialers, touch control software, a income CRM, income emails, and electronic mail automation to streamline outbound sales efforts.

Inbound lead generation

Inbound lead technology involves creating content material and advertising and marketing that motivates ability consumers to reach out to you. It’s more popular with B2C industries, wherein “salesy” tactics can on occasion appear disingenuous or pushy.

Most inbound lead generation pastime is digital, that means it has a tendency to be extra value-effective. 

But inbound lead generation involves anticipating humans to discover you and attain out, this means that they may also be attaining out to the opposition.

With inbound lead generation, you’re constructing substances that organically entice ends in you. If you’re seeking out software with inbound lead era gear, hold a watch out for those functions:

• Landing web page constructing
• Web forms
• Live chatbots
• Survey forms
• Visitor tracking
• Content advent and delivery

FAQ