What is a Bounce Rate on Google Analytics & How to Reduce Bounce Rate

Bounce rate on google analytics is a common term in the field of SEO. If you are a digital marketer or simply you are concerned about the SEO of your website, you need to know about the bounce rate of your site. Bounce rate has a big influence to improve Google ranking of a website.

In simple words, bounce rate on google analytics refers to the percentage of visitors who leave a web page without staying long or taking any action. When a visitor leaves a website without taking any action, it has many impacts on the website. Many of us don’t know much about bounce rate. In SEO bounce rate is important. To gain the objective of a business, you must engage your audience in your website.

Today, in this blog, we will explore some terms related to bounce rate, what is a bounce rate on Google Analytics, why knowing about bounce rate is important, and how bounce rate influences an SEO ranking. The article will share some ideas about how to reduce bounce rate on a website.

What is the bounce rate on Google Analytics?  

Bounce rate rafters to the extent of visitor engagement with a website. If you fail to engage your audience with your website, you will fail to achieve the main objective of your business. When a visitor leaves a website for a long time, it is called bounce rate. To know about what is the bounce rate on Google Analytics, first we will try to understand some terms related to the bounce rate.

Terms related with bounce rate on Google Analytics

Average Session Duration

By dividing the total time spent on a site by the number of visitors, the average session duration is calculated. For example, you may get the data is 00:5:30 from Google Analytics about the average session duration. This means your single visitors on average spend 5 minute 30 seconds on your website. 


Bounce is a visitor who leaves a website without navigating other web pages of a website. So, bounce means a bad visitor for a website. He/she is an unengaged audience of the website.  But, it’s not true that a bounce is always a bad visitor. For example, if a visitor wants to know about the definition of something. The visitor visits a web page, and leaves it after getting the desired information. The visitor is not a bad visitor for the website. 

Bounce rate 

One of the most common questions in the field of SEO is What is a bounce rate on Google Analytics. We will explore it later, before then we will try to know about the bounce rate. The bounce rate refers to the number of visitors who leave your website without taking any action or visiting other web pages. The bounce rate is denoted in a percentage. For example, you get 20 visitors on your website, but 10 left without spending much time on your site or navigating other pages. What will be your bounce rate now? It would be a 50% bounce rate as half of your visitors did not take your desired actions. 


Your Google Analytic report will provide you details about the clicks on your AdWords. The number of clicks is important for bogging where a website mainly targets to earn from Google Ads.  

So, we can now better understand what is a bounce rate on Google Analytics from the terms. According to Google Analytics, a bounce refers to a single-page session on a website. Google confirmed that it calculates the session from when a visitor visits a site and leaves without taking any requested actions. So, bounce rate is the single page session that is calculated by dividing all the sessions. 

You need to have a Google Analytics account to know about the bounce rate of your website. It provides bounce rate data from different perspectives. Think about your website’s bounce rate on Google Analytics from the following perspectives. 

  • Audience overview report: It will provide you the data of the overall bounce rate of your site. 
  • Channel report: The report shows bounce rate for channel grouping individually. 
  • All Traffic report: The bounce rate for each source is shown in this report. 
  • All Page report: It provides data on the individual pages. 

You can check your bounce from these different perspectives. It will help you to understand whether your bounce rate is high uniformly or not. If it is not uniform, you need to understand what single reason is affecting the overall bounce rate.  

What is a good bounce rate on Google Analytics and its importance

To understand what a good bounce rate on google analytics, first you need to know the high bounce rate and low bounce rate. 

First, what is a high bounce rate? The high bounce rate means that the average visitor’s time spent on a website is very short. The low bounce rate is the vice versa of a high bounce rate. That means a visitor spends more time on a website and clicks the desired links. 

The mistake we usually do, is that we think the high bounce rate is not good for our website. But this is not the real scenario. We will have to think more deeply about what is a good bounce rate. 

Which bounce rate is good for a website, it depends on some factors. Google Analytics confirms itself that what bounce rate is good or bad it depends. Here, we will see Google’s explanation about the good or bad bounce rate. 

When a website’s objective is to keep visitors from one page to another page, then the high bounce rate is bad. This means if you want a visitor to visit more than one page of your website, then low bounce rate is good for you. If your website is a single page blog site, a high bounce rate is not bad for you. It’s normal for a website when it wants to achieve single-page sessions. 

The importance of bounce rate on google analytics

Your website may be a blogging site, or a company info website, or an e-commerce site, or any other site. You need to get a good rank on Google. A good number of visitors and the visitors’ engagement with the website are very important for a website. Bounce rate helps you to understand the visitor engagement with your website. You can guess your website health from this bounce rate. 

A good bounce rate is important for any website. Already we know what is a good bounce rate on google analytics for a website. Normally, the digital marketers expect to keep the bounce rate low. Many SEO specialists think that low bounce rate is good to improve Google ranking

The rate on Google Analytics is determined based on different facts. Based on some common reasons for increasing bounce rate on Google Analytics, the article provides some solutions in this section. So, let’s go to know about ways of reducing the bounce rate of a website. 


How to reduce bounce rate 

In general, bounce rate may indicate that a website is irrelevant for the visitors. Or the site does not have much quality content that can satisfy the needs of the visitors. From the bounce rate report, you will only get an idea that visitors landed on a page of your page and left it without visiting other pages. From the bounce rate, you will not get the idea how the visitors interacted with your website. For this reason, specialists suggest using other metrics to understand why bounce rate is high. 

  • Ensure mobile-friendliness of your website

Majority of the internet users are mobile users. People love to browse from mobile devices. About 92.4 percent of internet users use the internet from mobile devices. So, if you want to ensure a convenient website for them, you should focus on mobile-friendliness. The mobile friendly website can increase the visitor experience on the website. It helps in keeping a visitor for a long time on a website. The ease of the website may induce the visitors to love the website. 

Sometimes, people share videos on their websites. Definitely video content is more engaging than text content. But longer videos can decrease your side speed. So, try to use short videos on your website. 

  • Don’t allow any disruption that can influence the website user experience 

Any full-screen pop ups can damage the user experience. Some pop-ups can be good for your website. But, mind it, if your pop-ups distract your visitors it will reduce the user experience. So,  try to use the pop ups carefully. 

  • The relevancy of the ranked keywords and the content

Misleading visitors is not good for any website. Every website needs relevant traffic. The irrelevant traffic could be the biggest reason for the increasing bounce rate of a website. You will get relevant and organic traffic when your relevant keyword will get rank. If you get rank on a keyword that is not your targeted keyword, you will definitely get some irrelevant audiences. 

  • Website Speed 

A high website speed is good for the visitors. Visitors don’t like to wait. A very few seconds waiting can induce the audience to leave the site. To ensure a good speed website, you must use optimized images. The site’s technical SEO can also increase the site’s loading time. So, try to ensure there is no fault in your technical SEO. Uploading long videos can also reduce the site speed. Try to use short and optimized videos on your site to get a better speed. 


In this article, we learned in detail about the bounce rate on Google Analytics. Hope, this article will help you to better understand the bounce rate. We learn about the bounce rate from the Google perspective. The importance of bounce rate is also explored in this article. 

The article shows different ways for reducing the bounce rate on google analytics for a website. But, you need to be cautious and understand what is a good bounce rate for your website. This article already described a good bounce rate for a website. This will help you to understand what is a good bounce rate on google analytics for your website.